About Sally
Over her journalistic career, Sally has written beauty, health, lifestyle and fashion articles for some of the most popular and highly regarded magazines.
Now based in London as a freelance journalist, Sally has written features for UK titles such as Tatler, Spa Secrets, Expert Beauty and SPASHION.com.
Previous to her life in London, Sally earned her stripes as the resident beauty writer for Australia’s premium fashion and beauty magazine, Harper’s BAZAAR, where she spent nearly three years delivering readers the hottest beauty looks, up-to-date fitness and must-know health trends. Prior to her post on BAZAAR, Sally was the Beauty Editor on Australia’s number one teen title, Dolly, where it was her job to impart the coolest skin, hair and health tips to fickle teenage girls.
Other leading magazines, newspapers and websites Sally has written for include Sunday Magazine (Sunday Telegraph and Sunday Herald Sun), Grazia, Madison,Women’s Health, Cosmopolitan, Cleo, Shop Til You Drop, The Herald Sun (Saturday Weekend section), The Sunday Telegraph, The Age, Primped, the Harper’s BAZAAR website, The Wedding Establishment, Naturally Safe website and NineMSN (yourbeautyspot and yourlifeworks).
In 2010 Sally also appeared twice as a beauty expert on The Circle, a morning television program on Australian commercial network, Channel Ten.
In addition to her editorial work, Sally writes consumer and media communication. Working with both public relations agencies and directly with brands, Sally has written for L’Oréal Professionnel, Kérastase, Redken, Matrix, Mint Velvet fashion label (UK), Green With Envy fashion boutiques, Metalicus fashion, Nicole Fendel Jewellery, Smiggle, Laurent Perrier Champagne, SouthWharf, Dunlop Sport, MESOP fashion,Gorgeous Cosmetics, Toni& Guy, Zuku Furniture, BOObook Theatre, BIBA Academy and Salons, and interior design team, Heckor Phelan & Guthrie.
Outside writing, Sally has been a judge two years running for Fashions on the Field at Caulfield during Melbourne’s Spring Racing Carnival in 2008 and 2009, and has spoken at events held by Mecca Cosmetica, Napoleon Perdis cosmetics and Palmolive haircare.
Sally has extensive experience in editing, commissioning and styling beauty shoots and is constantly coming up with powerful ideas that can be turned into informative and snappy beauty, health and fashion stories for her readers.
Latest fitness trend? High-tech skincare? Must-have heels? Hottest ticket in town?
Sally’s writing about it (and, yep, everything in between).

