Fashion

Since leaving my beauty post at BAZAAR, I’ve been doing more fashion writing – both editorially and commercially. When fashion brand Metalicus decided to launch a new site, they called on me to do all the writing. Post launch (in November 09) hits to the site went up 70% and sales went up 60%. I also was the Associate Editor for the launch issue of the Green With Envy magazine. Green With Envy is a cult-followed boutique in Melbourne’s CBD and Richmond. If you need a frock, this is the place to visit.
 
 I really love beauty writing but being able to spread my wings a bit has been really fun.  
I covered the opening of L'Oreal Melbourne Fashion Festival at Governmant House. It was a very special night and amazing to get inside the fort-like gates of Govt House.

I covered the opening of L'Oreal Melbourne Fashion Festival at Governmant House. It was a very special night and amazing to get inside the fort-like gates of Govt House.

I wrote this story for The Age Racing Mode, an annual Spring Racing fashion supplement.

I wrote this story for The Age Racing Mode, an annual Spring Racing fashion supplement.

This three-page fashion story appeared in Shop Til You Drop

This three-page fashion story appeared in Shop Til You Drop

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This story in Shop Til You Drop was on how to buy the perfect pair of sunglasses.

This story in Shop Til You Drop was on how to buy the perfect pair of sunglasses.

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And this one in Shop Til you Drop was about how to buy the perfect T-shirt.

And this one in Shop Til you Drop was about how to buy the perfect T-shirt.

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